Tips for choosing domain name from experts

Register Your Corresponding Social Media Handles

"Social media is key these days - whether we like it or not. The average web-connected human spends one hour on Facebook every day, and, in total, Facebook gets 2 billion visits a month. That's BILLION. What I'm trying to say is: People are much more likely to check what's going on with your brand on Facebook than by actually visiting your website. This is just one of the reasons why you absolutely have to have your professional profiles set up on the most popular social media sites. Whenever possible, get the same handles as your domain name. If these are taken, be creative and use some suffixes or prefixes. Some options: now, daily, hq, get, app. For example, my fictional brand could go by LotterioHQ on Twitter." - Karol K - Winning WP

Choose a Domain Name You Can Actually Legally Own

"Infringing on a trademark can mean a really bad day. And, while I realize hardly anyone registers a domain name with the intent to infringe on anything, those things do happen every once in a while. Therefore, as a rule of thumb, whenever you have a nice domain name idea and you're just about to register it, simply google the name and look through all of the first and second-page results. What you're looking for are businesses that already use this name and (seemingly) operate in a similar market or niche. If you find anything, you likely need to pick another domain name." - Karol K - Winning WP

Be brandable

"Your domain name is the face of your company-in the form of a URL. Therefore, you should make sure it actually sounds like a brand. So, how do you do that? With simplicity, novelty, and memorability. Avoid inserting hyphens, numbers, or anything else that makes it sound unnatural and complicated. A great example is That domain name is leagues beyond inferior options like "" or ""." - Denis Pinsky - Forbes

Don't overthink it

"I hear from a lot of people who get stuck at this point because they're afraid of making the wrong choice. The most common problem is that they can't find an available .com. If this is you, just make your best guess and move on. A not-quite-perfect domain name is better than no domain name at all. Just do your best and own it!" - Amy Lynn Andrews

Brandable Over Generic

"Creative and brandable are always better than generic. Remember: Your domain name is how visitors will find, remember, and share your company on the web. It is the foundation of your brand. Here's the main difference between a brandable and generic domain name: A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable. For example, do you know the difference between,, or Probably not, right? These are horribly generic. They don't have any meaning. You won't hear anyone talking about how awesome "" is. Plus, variants of the word "insurance" will increase the competition and make it blend in even more. But sites like and stand out, because they stand for something. When people hear those domain names, there is a trust factor there. Here's how to find a more brandable domain name: Create new words. You can make up your own catchy, new words. That's what Google, Bing, and Yahoo did. Use existing words. You can use a thesaurus to find interesting words that fit your brand. Use domain name generators. These tools can help you create a unique, brandable domain name from your initial domain ideas and keywords. (We'll highlight some of our favorite domain name generators later on in this post.)" - ROBERT MENING - WebsiteSetup

Append or modify if necessary

"Tried all the tips above, but ended up with a domain name that's unavailable? If you have your heart set on a domain name, you can append or modify it a little to make it unique for registration. You can add a prefix or suffix, as was done in Rand's examples of "" or "". You also have a little wiggle room on tip #4: go ahead and use a different extension, so long as it doesn't conflict with the other tips and works for your brand and audience. This might look something like "Terra.Pasta". We hope that these 8 tips help you zone in on the most effective domain name for your site. If you're currently juggling a few domain name ideas, feel free to share them in the comments. We'd love to hear what you're considering, and can help your business establish a thriving web presence. We offer services like website design and search marketing, all engineered to give you a leg up on the competition." - Denis Pinsky - Forbes

Easy to Type

"Think of some of the most popular websites in the world. What comes to mind? Google, Facebook, Twitter, Instagram, Yahoo, CNN... One big thing they have in common is that they're all easy to spell. Your visitors should be able to type your domain name without a problem. If you have to explain the spelling more than once for it to be understood, then it's too complicated. The last thing you want is for potential visitors to mistype your domain and end up on a different website! Here's an easy way to test this... Tell 10 people your potential domain name and ask them to spell it. If more than a few people struggle to spell it, then you need to simplify it." - ROBERT MENING - WebsiteSetup

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