Tips for choosing domain name from experts

Consider Buying the Other Main TLDs as Well

"Having your main domain name extension secured - be it a .com or a local TLD - is only step one. Step two is getting all of the other popular TLDs, and then setting them to redirect to your main TLD. For example, if your desired address is, also consider getting the likes of:, etc. While this will contribute to your overall domain name bill at the end of the year, you're also preventing possible trouble further down the line. Mainly, you wouldn't want to end up competing with another site with the same domain name but ending in a different TLD. Some other things you don't want: People creating imposter sites - sites that look like yours but aren't (meant to trick people). People registering some of those missing TLDs and then trying to sell them back to you at a much higher rate. Genuine visitors mixing up your TLD and not being able to access your website." - Karol K - Winning WP

Always Register Your Domain Name Yourself

"It's a good idea to not let anyone else (such as an agency) register a domain name for you. Even though it's slightly less hassle that way (since someone else does all the work), it can lead to trouble later on. If someone else registers the domain, you're giving them a hold over you and your website. If you ever want to move away from their services, you can encounter trouble in terms of them not being too eager to transfer the domain over to you and give you full control of it. Just to name a few bad things that can happen: They may take an awfully long time to complete the transfer, they may try to extort some fees from you to do that, or they may decline completely (based on some fine print in your initial agreement). Plus, perhaps most importantly, if the agency/person goes bankrupt or loses access to the domain registrar for whatever reason, you could lose your domain name entirely. Long story short, always register your domains on your own. It's not that difficult anyway." - Karol K - Winning WP

Don't Sweat It Too Much If Your Perfect Domain Name Is Taken and Can't Be Obtained

"Okay, so as much as domain names do matter, and having the right one can mean the world to you, if you can't get your hands on what you want (it's unavailable or the price is too high), don't sweat it too much. First of all, something that's more important than anything else - even than the domain name itself - is to actually get the idea behind your website or business right. If you dedicate yourself to executing that idea and do it deliberately, the lack of that 'perfect domain name' won't hold you back. Secondly, domain names can be changed later on. Even if you don't have the right domain today, you can always get it later, and then just redirect your website to it. For example, that is what Sumo - a suite of online marketing tools - did not that long ago. The domain name they started with was, but then, after a while, when they got enough funding, they bought the domain they really wanted - In their case, that domain switch was kind of expensive. Their new domain actually cost $1.5 million. But don't worry, yours doesn't have to be this expensive. Sumo has actually turned out to be the 83rd most expensive domain name ever." - Karol K - Winning WP

Consider Experimenting with Non-Traditional TLDs

"As mentioned in No. 1, these days you can get yourself a multitude of different TLDs that weren't available just a couple of years ago. For example, you can get domain extensions such as: .shop, .club, .store, .blog, .design, .xyz, and so on. Also, you can experiment with some of the TLDs that were originally intended to be local TLDs, but, because of their unique appearance, can be used for various other purposes as well. These are domain extensions such as .is, .io, .fm, .it, .ly, .cc and others. Just to give you an example of the latter, if it makes sense for your brand and intended name, you can try making it seem as though the whole domain, including the TLD, is one complete expression. You can achieve that by choosing your TLD creatively. For example, Microsoft Translator is available under - that's the whole domain name and quite a creative use of the Italian TLD, .it. However, the thing with these TLDs is that not every domain registrar offers them. Currently, GoDaddy gives you access to the largest catalogue. GoDaddy domain auctions Nevertheless, if you're after some specific TLD, it's still smart to shop around with other registrars, too. Here's our other resource, where we talk about the top registrars in the market, plus some of the TLDs they offer." - Karol K - Winning WP

Stick with .com

"There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. We always recommend choosing a .com domain. While it can be tempting to come up with clever blog names using new extensions, a .com domain is still the most established and credible domain extension. Newer domain extensions like .ninja or .photography can be untrustworthy. Dot-com domains are also the most memorable. Many users, especially those who aren't as tech-savvy, will automatically type ".com" on the end of every domain without thinking about it. If your website is something like, and your users accidentally type in, they will end up on an error page on It's smart to avoid that risk by sticking with .com. Not to mention, most smart phone keyboards automatically have a .com button." - wpbeginner

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